Pay Per Lead 
When do I contract an action with T2O media performance for a Cost per Lead?
There are two key factors for deciding which remuneration strategy & action to take:
- When you need to get qualified leads interested in your product, which will then facilitate your sales force with valuable leads with the aim of transforming them into sales.
- When you feel the need to create a database with your target audience, which allows you to send your promotions / product offerings which in turn can increase profitability.
In both cases T2O performance is the ideal partner because of our deep knowledge of marketing results and thanks to our excellent work methodology, T20 have a proven track record of success.
Cost Per Lead - Qualified Contacts
The Cost per Lead campaigns, the basic objective is to send promotional material to customers that have expressed an interest in your product / service. These potential customers have agreed to be contacted and are part of a large database.
Our methodology is as follows:
Design
Establishing a working agreement between T2O Performance and the client is vital, one learns from the other. The aim is to design an action plan in which the costs of acquiring a lead (CPL) are within the cost of purchasing the product / service. Objectives must be clearly set.
As we all know the importance of the first phase, it is important that a feasibility study is carried out for all parties which would include the generation of records & some trials to allow us refine the costs of recruitment (for our customer) and production (medium).
Recruitment
It is in this stage, once all has been designed & action initiated that we begin to capture the registration of data.
For this, we assume the risks of contracting with our suppliers; all purchase types (CPC, CPM, etc.) with the aim of converting these at a fixed cost per lead which has been agreed with the client.
The production department at T2O Performance starts to work the campaign based on the briefing of production that has been agreed in advance with the client.
It is very important that our customers know that they will always pay a fixed cost per contact, which will remain within their cost acquisition objectives.
Sending
In this last phase, the leads generated are sent to the client's sales force to begin their commercial work.
We agree with the customer which is the best mode of transmission of the newly established registrations. We can send them as you desire, adapting to your business needs for example; weekly, daily, through a panel of real-time query, etc.
Cost Per Lead - Database Generation
The purpose of this action is to build a database for the customer that will belong to them. The data base will consist of users who have the characteristics of the target profile of the product / service of our client e.g. potential customers who contact each week with each new development, new release, promotion etc.
- Who does not want to build a database with the characteristics of your target audience to which you can send weekly updates with new promotional offers & developments?
- What company does not want to personally wish their valued customers a happy birthday or thank them for their custom?
- Who does not want to own a database of potential customers, that after the initial capitation there is 0 costs but yet a specialized readymade customer base?
Today, loyalty is one of the main objectives pursued by any marketing department. The Internet has triggered the possibility of achieving this goal, with very affordable prices for the company.
T2O Performance, as an expert in the recruitment and maintenance of databases, helps customers:
- Define actions, prices, incentives, forms, etc.
- Generation of registered leads.
- Maintenance & optimization of the database.
Try one of the most interesting online marketing actions that can be adapted to suit your business today.
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Testimonials
Working with T2O means that they help you from start to finish in all areas of online marketing as they have extensive knowledge & experience in different sectors and an overall global vision for advertising.
Diego López-Salazar
Mirayvuela Manager
