- Organic Media
Amex’s main need was to improve its global site, changing the web architecture from a corporate website to one focused on providing the solutions demanded by customers optimizing the conversion to lead. In addition, a request was made to reach decision makers at key moments, for which an improvement in its organic search engine positioning was considered.
We analyze the target audience and message
We began by carefully analyzing the target audience and the messages that Amex wanted to convey, and then designed a methodology to modify and adapt the site.
We carried out a Keyword Research that after the client’s approval was the basis for building the new technical and semantic part.
We proceeded to maintain our own means, where for example there were broken or unusable links to be repaired in order to achieve greater visibility.
Types and forms location
We introduced forms in places on the website where there were no forms to invite the user to complete and get leads.
We position AMEX
in the first pages
We started the year with 5 quality words positioned and thanks to a hard work , we finished the year with an important advance: Amex appeared in the first pages of Google results.
“It has been a challenging account due to the limitations we have encountered, and yet the learning we have had throughout 2 years of collaboration has given us the necessary expertise to be considered as key actors in Amex's daily work.”Alfonso PérezOwned Media Coordinator
Keywords in the Google first 3 pages
Organic leads per month
t2ó is a full digital solutions agency with offices in the United States, Mexico, Spain and Italy.
We help brands connect with their audiences, increase their sales and build customer loyalty.
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