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Palladium Hotel Group asked us to «recommend a digital media mix that was consistent with their off-line eforts». Increasing brand awareness in the U.S. and Canada while driving sales was an important consideration. Palladium Hotel Group also wanted to implement prediction modeling, which required that our media execution built a solid audience base.

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t2ó implemented a technology tech stack that allowed us to track, tag and measure all digital an online efforts. We activated several scpecialized vendors, tested each one of them against our KPIs and proceedded to effectively iterate and boost the best performers.

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Our data science team implemented an AI generated deep audience list executed programmatically, and running in tandem with a Machine Learning algorithm that allowed us to predict sales with a high degree of statistical confidence.

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A 3-phase
process and
a lot of hard

Testing and understanding each vendor was both time consuming and costly, but well worth it. The technology environment imlemented allowed us to gather valuable data from the audiences targeted. Our test and learn approach also provided with vast amounts of data-driven insights from our specialized vendors that informed our optimization efforts and ultimately translated into solid business results.

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Vendors tested


Prediction rate with ML


Increase in YoY sales


About t2ó

t2ó is a full digital solutions agency with offices in the United States, Mexico, Spain and Italy.

We help brands connect with their audiences, increase their sales and build customer loyalty.

Looking forward

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